From Doing to Being
The 3-Tier System That Turns Engineers Into Exceptional Leaders
The real methodology developed over 20+ years of experience leading and training high-performance engineering teams.
The Leadership Crisis Is Real
Backed by the Global Leadership Forecast 2025
Leaders report increased stress
Have considered leaving their role
Trust in managers (down from 46%)
Feel confident in their pipeline
The Gap:
Engineering managers are promoted for technical skills, but never trained to lead. That's why we created a complete leadership journey.
The Alpha Pyramid
Three tiers. One transformation.
Tier 3 — Being
The Alpha State
Coherence — Results emerge naturally through you
Coming Q2 2026Tier 2 — The Tunnel
10X Leadership
Confidence — I am the calmest person in the room
Coming Q1 2026Tier 1 — Doing
The Missing Basics Bootcamp
Competence — I can run a team. Things no longer fall apart.
Available NowEach tier builds on the previous one. Start with the foundation and progress at your own pace.
Three Programs. One Transformation.
Choose your starting point and grow into the leader you're meant to be.
Tier 1 — Doing
The Missing Basics Bootcamp
Competence: I can run a team. Things no longer fall apart.
Available Now7 Modules:
- The Manager Mindset
- Goal Setting That Sticks
- Time & Energy Management
- Don't Lose It Under Pressure
- Make Your Team Own Outcomes
- Give Feedback Without Triggers
- Run Retrospectives That Work
Tier 2 — The Tunnel
10X Leadership
Confidence: I am the calmest person in the room.
Coming Q1 20268 Modules:
- Leading Through Change
- Strategic Influence
- Building High-Trust Teams
- Navigating Conflict
- Executive Presence
- Scaling Your Impact
- Decision Making Under Uncertainty
- Coaching Your Team
Tier 3 — Being
The Alpha State
Coherence: Results emerge naturally through me.
Coming Q2 20268 Modules:
- Embodied Leadership
- Presence & Awareness
- Leading from Within
- Creating Culture
- Legacy Building
- Servant Leadership
- Wisdom in Action
- The Integrated Leader
Meet Your Mentor
Tony Wong
Leadership Coach for Technical Teams
Tony has spent 20+ years coaching technical leaders across some of the world's most demanding engineering environments. He specializes in simplifying leadership fundamentals for engineers, turning reactive managers into calm, clear, high-output leaders.
What makes Tony different:
"Most new managers aren't trained to lead — they're promoted because they were great engineers. My mission is to teach them the basics that make leadership predictable and effective."
Simple, Transparent Pricing
One price for the complete leadership journey
Monthly
Full access to all available programs
- Access to Tier 1 Bootcamp
- 6 complete modules
- Practical templates & tools
- New modules as released
- Cancel anytime
Annual
Best value + AI Coach included
- Everything in Monthly
- Alpha Coach AI Assistant
- Priority access to new tiers
- Save $189/year
- 12 months of access
- Rewrites feedback messages
- Troubleshoots team issues
- Prepares 1:1s & tough conversations
- Personalized leadership guidance
- Supports prioritization & clarity
- Available 24/7
Enterprise
For teams and organizations
- Group licensing
- Custom curriculum
- On-site or remote workshops
- Executive coaching
- ROI dashboards for HR
- Dedicated support
For Engineering Directors & CHROs
Enterprise Training Programs
Scale the Alpha Leadership Journey across your entire engineering organization. From individual contributors to senior leadership.
We typically respond within 24 hours